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Parker Blaine courtesy of Parker Blaine
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Parker Blaine Noreiga, better known as Parker Blaine, is a celebrity stylist and influencer based in Los Angeles. She began her styling business in 2016, and her clients include pop stars like Ava Max, Leah Kate and Ariana Grande.
How do you establish a unique style for each client while still keeping them on-trend?
I love this question! I would say it's about finding that sweet spot between the client's personal aesthetic and current trends. I spend a lot of time getting to know my client's aesthetic by listening to their music, looking at their socials, just getting to know their general vibe.
Then, I see what event I am styling for. A music video shoot might have a different feel than an awards show. And of course, I always have tons of options for my clients to choose from.
Would you say social media has changed the way you approach styling?
Kind of. In this business, it's important to think of how these looks will translate on platforms like Instagram and TikTok. It's kind of like added pressure. But also, it gives me a chance to see feedback on my looks. I can see what looks the fans really respond to, and which looks they might not love as much.
How do you source pieces for major events like award shows?
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| Leah Kate courtesy of Parker Blaine |
For big events, we're usually working 2-3 months in advance, reaching out to designers or working on custom pieces.
I prepare for award season all year honestly. I see something at fashion week, and I'm like, oh that would be perfect for so and so, and I keep it saved in an album on my phone.
What about creating looks for artists on tour? Is it a similar process?
Yes and no. Yes, in the sense that I still plan months in advance and try to capture the client's aesthetic. But, tour looks are much more involved. With a onetime event, it's a little easier to get away with uncomfortable or even impractical fashion, if that makes sense.
With a tour, I have to make sure the wardrobe can function consistently for months, and most importantly, the client feels comfortable moving around.
Plus, I'm generally working with more people than just the client, people like creative directors, choreographers, set design. We all work together to execute the client's vision for their tour.
Currently, what look are you obsessed with?
Hmm. Right now, I'm obsessed with the look I created for Ava Max recently. It's very bold; leather, boots, fire, all of it. It's for her album "Don't Click Play" which is out in August.
